Introduction
Travel videos are a powerful tool for showcasing the beauty and amenities of a hotel, attracting potential guests, and increasing bookings. With InVideo AI, you can create high-quality travel videos quickly and at an affordable price. By charging $100 per video, you can build a profitable business offering compelling video marketing solutions for hotels. This guide will show you how to offer travel video services using InVideo AI, targeting hotels and other travel-related businesses.
Why Use InVideo AI for Travel Videos?
1. Easy-to-Use AI Technology
InVideo AI allows you to create professional-quality travel videos without needing advanced video editing skills. The platform offers AI-powered templates that make it easy to generate travel videos in minutes.
2. Customizable Templates
InVideo has a wide range of travel-specific templates that are perfect for hotels. Whether you’re showcasing the hotel rooms, amenities, or the surrounding area, these templates can be easily customized with photos, videos, and text to match the hotel’s brand.
3. Fast Turnaround
InVideo AI streamlines the video creation process, allowing you to deliver travel videos quickly—ideal for hotels that may need content for last-minute promotions or seasonal offers.
4. Cost-Effective Solution
For hotels looking to market themselves with video, InVideo AI provides a highly affordable solution compared to hiring professional videographers. This opens up opportunities for you to offer high-quality video services at a reasonable price point of $100 per video.
Step-by-Step Guide to Creating Travel Videos for Hotels
Step 1: Set Your Pricing Structure
For creating travel videos for hotels, a base price of $100 per video is competitive and accessible for most small-to-medium hotels. You can also offer tiered pricing based on the complexity of the video:
- Basic Package ($100/video): Includes a 30-60 second video featuring the hotel’s exterior, amenities, and a simple call-to-action (CTA).
- Standard Package ($150/video): Includes a longer 1-minute video with additional shots of the rooms, dining areas, and nearby attractions.
- Premium Package ($200/video): Includes a 1-2 minute video with advanced edits, such as text overlays, logo animation, voiceovers, and a more dynamic CTA (e.g., a booking link).
Step 2: Market Your Services
To get hotel clients, use these marketing strategies to promote your video creation service:
- Freelance Platforms: Use platforms like Upwork, Fiverr, and Freelancer to create a profile offering travel video creation services for hotels.
- Social Media Marketing: Promote your services through Instagram, Facebook, and LinkedIn by showcasing sample videos of hotels you’ve worked with.
- Direct Outreach: Identify hotels in your area or specific tourist destinations and reach out to them directly. Offer to help them boost bookings with a compelling video. Highlight the benefits of video marketing for the hospitality industry.
- Local Networking: Attend travel or hotel industry trade shows and events to network with hotel owners and marketing managers who may need video content.
Step 3: Gather Client Requirements
Before starting the video, ensure you understand the client’s vision and needs. Ask the hotel for:
- Video Goal: What does the hotel want to showcase in the video? For example, do they want to highlight specific amenities, attract tourists to nearby attractions, or promote seasonal offers?
- Branding and Style Preferences: Does the hotel have specific colors, fonts, logos, or messaging they want included?
- Footage and Photos: Request high-quality images or video clips of the hotel rooms, lobby, pool area, and any other key features they want to showcase. If they don’t have media available, you can shoot video footage or use stock footage from InVideo’s library.
- Call-to-Action (CTA): Does the hotel want to include any special offers or booking links in the video?
Step 4: Create the Video Using InVideo AI
- Step 1: Choose a Template: InVideo offers several travel and hotel templates that are ideal for showcasing the various amenities and features of a hotel. Select a template that suits the hotel’s branding and video goals.
- Step 2: Upload the Media: Upload the hotel’s photos, video clips, and branding elements (e.g., logos, colors) to the template. InVideo AI allows you to easily drag and drop media to create the desired effect.
- Step 3: Customize the Video: Customize the video by adjusting the color scheme, fonts, and transitions to match the hotel’s brand. You can also add text overlays to highlight key features of the hotel, such as “Luxury Rooms,” “Free Breakfast,” “Central Location,” or “Book Now.”
- Step 4: Add Music and Voiceover: Choose from InVideo’s music library or upload a custom track that fits the vibe of the hotel. If needed, record a voiceover to provide additional information or a personalized message from the hotel owner.
- Step 5: Final Edits: Review the video and make any necessary adjustments. Ensure the pacing and transitions are smooth, the branding is clear, and the CTA is prominent. You can also adjust the video length based on the client’s preferences (typically between 30 seconds and 1 minute).
Step 5: Deliver the Final Video
Once you’ve completed the video:
- Export the Video: Export the video in high resolution (1080p or 4K, depending on the client’s preference). You can deliver the video in common formats such as MP4 or MOV.
- Deliver to the Client: Share the video with the hotel client via Dropbox, Google Drive, or any other file-sharing platform. Be sure to also provide them with any guidance on how to use the video, whether it’s for social media, the hotel website, or ads.
Step 6: Offer Additional Services
Upsell complementary services to increase your revenue and offer more value to the client:
- Social Media Clips ($50/video): Create shorter versions of the video (15-30 seconds) optimized for Instagram, Facebook, or TikTok.
- Ad Campaign Setup ($100): Offer to help the hotel set up paid ad campaigns on Facebook or YouTube using the video content.
- Video SEO ($50): Optimize the video for search engines, including adding captions, descriptions, and keywords to help the video rank higher on platforms like YouTube or the hotel’s website.
How to Scale to $2,000+/Month
1. Offer Subscription Packages
You can create recurring revenue by offering monthly packages for hotels:
- Basic Package ($300/month): Includes 3 travel videos per month.
- Standard Package ($500/month): Includes 5 videos per month, plus social media clip versions.
- Premium Package ($1,000/month): Includes 10 videos per month with full social media promotion and ad campaign setup.
2. Work with Multiple Hotels
Target multiple hotels, especially those in tourist-heavy regions, and offer them consistent video marketing services. With enough clients, you can easily scale to $2,000+ per month.
3. Specialize in Seasonal Promotions
Create specialized video packages for hotels that are looking to promote seasonal offers, like summer discounts or holiday specials. This can increase your demand during peak seasons.
Pro Tips for Success
✅ Understand the Audience: Know the type of travelers the hotel is targeting (luxury, budget, family-friendly) and customize the video style to fit the audience.
✅ High-Quality Visuals: Ensure that the images and video clips you use are high-quality. If the hotel doesn’t have enough footage, consider incorporating stock footage from InVideo’s library.
✅ Clear CTA: Make sure the video includes a strong call-to-action, such as “Book Now” or “Call Us Today,” with a link to the hotel’s booking page.
✅ Use Testimonials: If the hotel has happy guests, consider incorporating short testimonials to add social proof to the video.
Conclusion
Creating travel videos with InVideo AI for hotels is a great way to provide affordable video marketing services while building a scalable business. By charging $100 per video, you can help hotels showcase their unique features, attract more guests, and increase bookings. With high-quality, customizable video templates and fast turnaround times, InVideo AI makes it easy to produce professional videos that deliver results.